marketing is simple with direct mail postcards

Marketing is Simple with Direct Mail Postcards

Simplify. It’s good advice for our harried personal lives. It’s good advice for harried small business owners, too. Why add unnecessarily to your already-precarious juggling act with a marketing program that is over the top? Postcards are the essence of simplicity, proving marketing doesn’t have to be complicated to do the job.

Versatility makes things simpler.

When you can use a single marketing technique to achieve multiple goals, that’s the smartest investment you can make.

  • Need to introduce a new business, product, service or staff member?
  • Need a quick infusion of revenue to tide you over a traditionally slow period or recover from a downturn?
  • Want to grow your client base?
  • Looking for new ways to upsell existing customers?
  • Want to get more referrals?
  • Want to win back the hearts and wallets of former patients, customers or members?

Direct mail postcards can do all those things. So if you said “yes” to any or all of these questions (and we’re guessing you did), direct mail postcards are for you.

Simple but pithy content.

You don’t have to write a mini-novel or be a genius at wordsmithing, because postcards are all about brevity. A short headline that grabs attention. Eye-catching images. Bullet points. A must-have offer and an easy, obvious call to action.

Affordability boosts profitability. That’s pretty simple.

Postcards are budget-friendly to produce, even with the highest quality printing you expect for your marketing materials. Thanks to their excellent targeting ability, you won’t waste money over-printing your supply or mailing to non-prospects. And with the right preparation, you’ll be assured the lowest available postage rate. That’s the simple way to keep costs down and ROI up.

There’s “simple,” and then there’s over-simplified.

One of the biggest mistakes business owners make with direct mail is misunderstanding the importance of customization. When you use copy-and-paste postcard design templates, the emphasis is on “copy.” You may be able to whip out a design lickety-split, but it won’t be effective because it isn’t really about you. What if your competitor across town chooses the same template? How will people tell you apart or know who they should call?

To market your business successfully, you have to do one simple thing: differentiate yourself.

Study your customers. The more you know about them, the better you can create postcards that:

  • Stand out.
  • Clearly state your case in a way that matters to them.
  • Offer something valuable that will snare your prospect’s attention and persuade them to follow up quickly.

Simple marketing can be the most effective. Target well and stay on point, and you’ll see results. Direct mail postcards are just made for that.

Make it ultra-simple. Call for help.

Why do people do business with you? They’re looking to simplify or improve some aspect of their lives. Rather than cook, they eat at your restaurant. Rather than wrangle equipment and spend their hard-earned leisure time, they look to you for landscape maintenance, carpet cleaning, etc. They would rather have you cut their hair or do their nails, and they certainly cannot give themselves a massage or do their own dental work. They call on you.

Why not afford yourself the same opportunity? Call a professional – the ultimate in simplicity when it comes to direct mail postcards. Direct mail may not be as complex as many other marketing efforts you might consider, but that doesn’t mean it’s a no-brainer. When you work with a full-service company, they’ll make sure every detail boosts your postcard’s ability to attract attention, inspire response and produce the best possible return on your investment.

Nothing could be simpler than that.

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