Boost Responses With Addressable Geofencing

Addressable Geofencing is a marketing strategy that combines direct mail postcards with online display ads to increase both response rates and branding for your business. The same people who receive your postcards will also see your clickable online ads, which will route them directly to your website.

Addressable Geofencing builds branding and name recognition within your target mailing area, increases web traffic, and, most importantly, increases the response rates of your mailers by up to 50 percent!

The cost of upgrading your postcard mailing to include an Addressable Geofencing campaign is very affordable, typically just a few cents per card. Many of our clients find that the increase in responses from the geofencing ads makes the small increase in cost well worth it.

We set the digital ads to run starting on your mail date (the day we mail your postcards). By starting the ads a few days before the postcards are delivered, the recipients will be “warmed up” to your brand. We run the ads for a total of 30 days so that your postcard recipients continue to see the display ads for a few weeks after receiving the postcard. This continued viewing of your ad reinforces your marketing message and your branding. It also acts as a series of nudges encouraging them to respond.

When your ad is clicked, the viewer will be directed to a page on your website. This can be the homepage of your website or whichever page of your site that you choose. We recommend that you choose the page that most closely relates to the promotional message on your postcard and digital ads. Some of our clients opt to create a landing page specifically for their marketing campaign to maximize cohesiveness between the postcard, digital ads, and website experience.

At this time, we only offer Addressable Geofencing campaigns as an add-on to our postcard marketing services. While online digital ads and postcard marketing produce great results on their own, our Addressable Geofencing campaigns focus on combining the two mediums to maximize the results of our postcard marketing services.

Absolutely! Our Addressable Geofencing campaigns will work with any type of mailing list: occupant, consumer, real property data, new movers, new homeowner, and specialty mailing lists. Even if you are providing your own list of addresses for your postcard campaign, you can enjoy the benefits of an Addressable Geofencing campaign.

Nope! Our Addressable Geofencing campaigns include designing the display ads for the campaign. The Cactus Mailing graphic design team will create the display ads to complement your postcard design and branding. The ads are designed in several sizes to optimize their visibility and impact, and can be shown in a variety of ad locations across numerous websites.

Cactus Mailing’s process for uploading address lists to our Addressable Geofencing Data Service Provider adheres to all data privacy policies and regulations. This process includes removing all personal information from the list before the geofencing process occurs.

Our Addressable Geofencing Data Service Provider has access to thousands of websites and apps that your ads can be shown on. Including premium mainstream sites like Yahoo, ESPN, The Weather Channel, HGTV, PGA Tour, and many more. 

Our Addressable Geofencing campaigns are based on delivering an average of ten impressions to each address. So, a 5,000 piece postcard mailing would show a minimum of 50,000 digital ad impressions. Our experience has shown that ten impressions per card over a 30-day period provides enough reinforcement of the marketing message without oversaturating the recipients. 

It is important to note that due to a number of variables, such as differences in the number of connected devices and time spent online, the number of impressions received by each address will vary.

We have run successful Addressable Geofencing campaigns for dozens of industries, including Dentists, Physicians, Veterinarians, Restaurants, Spas, Pool Services, Pest Control, Schools, Clubs, Camps, Lawn Care, Landscaping, Remodeling, Auto Services, Churches, Salons, Retail Stores, Real Estate, Insurance, Cleaning Services, and more!