We Could Do More. We Chose to Do One Thing Better.
Cactus Mailing Company has been designing, printing, and mailing postcard campaigns for small businesses since 2001. We’re a small team of people in Scottsdale, Arizona, who do one thing — postcards — and have gotten very good at it.
We Tried Everything. Postcards Won.
We used to offer brochures, letters, and catalogs. Over the years we tracked what actually generated calls and new customers for our clients — and postcards outperformed everything else. So we dropped the rest and went all-in on the format that delivers results.
Postcards Get Your Message Delivered
Unlike other direct mail formats, postcards are inherently open, ensuring the recipient sees your marketing message. There’s no envelope to tear open — and no envelope to throw away. Your offer is front and center the moment it hits the mailbox.
People Respond to Direct Mail Postcards
According to the Data & Marketing Association (DMA), postcards have a higher response rate than any other direct mail format. For local businesses trying to reach homeowners in their area, that response rate translates directly into phone calls and new customers.
Postcard Marketing Delivers the Best ROI
With higher response rates and lower production costs, postcard mailers deliver the best ROI of any direct mail format. No envelope, no insert, no extra handling — just a single printed piece that gets seen, gets read, and gets results.
Where It All Started
In early 2001, my wife Maria and I set out to start our own business. Working on the proverbial “shoestring” budget, we set up shop in our two-car garage.
We invested in a few pieces of used equipment and purchased the special software required for processing mailing lists. After a few weeks of practice and training, we were ready for business.
- Michael Ryan
The History of Cactus Mailing
A walk down memory lane from the corporate world to our garage to becoming a leading postcard marketing company.
2001
Deciding that they were tired of the corporate environment, Mike and Maria decided to start a business. So, with a newborn and a three-year-old, as well as Mike still having a full-time job, they set up shop in the garage, and Cactus Mailing was started.
2003
Maria answered the phone and responded to emails during the day. In the evenings, Mike would do quotes and process mailing lists. Weekends were for addressing and preparing the bulk mailings in the garage. With the business starting to grow, it was becoming too much for just nights and weekends. So Mike took the leap of faith and left his cushy corporate job to pursue Cactus Mailing full time.
2004
After three months of being focused on Cactus Mailing full-time, they were outgrowing the garage and started looking for a facility to move into. After weeks of looking to no avail- Maria was driving by a building in the local business park and noticed a for lease sign in the window - Cactus Mailing had found its new home.
2009
The Cactus Mailing team had grown to over a dozen, and the business was averaging over 250 mail campaigns per month and becoming a nationwide player in the direct mail industry. But space was becoming a big issue, so the offer from the building’s landlord to take over the adjacent suite came at the perfect time and doubled the operating space.
2014
The landlord stopped by Cactus Mailing to inform them that he would not be able to renew the lease as he needed additional space for his business. Fortunately, he gave plenty of notice, allowing ample time to find a new home for Cactus Mailing.
2015
The search for a new facility concluded with the purchase of a run-down building a block over from the current location. The condition and price presented an opportunity to realize a vision for a state-of-the-art direct mail facility. After a six-month renovation, Cactus Mailing moved into its new facility designed around streamlined and efficient mailing operations, including all new high-speed addressing and mail processing equipment.
2023
Twenty-one years after our start in the garage- we are still at it. Having assisted over 23,000 businesses, we've successfully executed more than 50,000 campaigns. This achievement translates to over 500 million postcards printed and mailed.
Meet the Cactus Mailing Team